Considering what you have learned in the class thus far (other elements of the marketing mix), and,
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Considering what you have learned in the class thus far (other elements of the marketing mix), and, more specifically, pricing lessons in this chapter, offer strategy suggestions for:
1) Prices and other marketing mix decisions over the product life cycle in the laundry category, and
2) How value pricing would work for Method’s laundry products— how does it deliver and communicate value?
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Related Book For
Essentials Of Marketing
ISBN: 9781259573538
15th Edition
Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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