Review the Samsung case study that opens the chapter. From this case, identify examples of different key

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Review the Samsung case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, “selling $2,000 and making $10” refers to markup.

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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