Explain how Samsung could make changes to its marketing strategy to address: a) Price sensitivity, b) Value
Question:
Explain how Samsung could make changes to its marketing strategy to address:
a) Price sensitivity,
b) Value in use pricing, and
c) Reference prices.
How does it use product-line pricing? Go to the section of Samsung’s website where its TVs are shown to better understand its television product line.
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a Price sensitivity Samsung could address price sensitivity by offering discounts or promotions such ...View the full answer
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Related Book For 
Essentials Of Marketing
ISBN: 9781259573538
15th Edition
Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy
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