Comment on the following interview: Interviewer: Good afternoon, sir. My name is Mrs. Johnson, and I am

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Comment on the following interview:

Interviewer: Good afternoon, sir. My name is Mrs. Johnson, and I am with Counseling Services. We are conducting a survey concerning Memorial Park. Do you own a funeral plot? Please answer yes or no.

Respondent: (pauses)

Interviewer: You do not own a funeral plot, do you?

Respondent: No.

Interviewer: Would you mind if I sent you a letter concerning Memorial Park? Please answer yes or no.

Respondent: No.

Interviewer: Would you please give me your address?

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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Question Posted: Sep 25, 2020 07:42 AM

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Comment on the following interview: Interviewer: Good afternoon, sir. My name is Mrs. Johnson, and I am

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General view of an individual when insight is made into the interview process mentioned th...View the full answer

Essentials of marketing research

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