Develop a list of the factors used to select from person-administered, telephone-administered, selfadministered, and computer-assisted survey designs.
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Develop a list of the factors used to select from person-administered, telephone-administered, selfadministered, and computer-assisted survey designs. Then discuss the appropriateness of those selection factors across each type of survey design.
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Factors used to select from personadministered telephoneadministered selfadministered and computerassisted survey designs include 1 Cost of resources The cost of each survey design can vary significan...View the full answer
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Related Book For 
Essentials Of Marketing Research
ISBN: 9781260260465
5th Edition
Authors: Joseph Hair, David Ortinau, Dana E. Harrison
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