What are the differences among exploratory, descriptive, and causal research designs? Which design type would be most

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What are the differences among exploratory, descriptive, and causal research designs? Which design type would be most appropriate to address the following question: "How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2016 BMW?"

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Essentials Of Marketing Research

ISBN: 9781260260465

5th Edition

Authors: Joseph Hair, David Ortinau, Dana E. Harrison

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