Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider.

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Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume that the objective of the communications strategy is to attract new customers.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider.

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In marketing search experience and credence attributes are descriptors of a product or service that can be evaluated by consumers Here is what each at...View the full answer

Essentials Of Services Marketing

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