Do the 3 Cs and STP apply to digital services and platforms as well? Is the way

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Do the 3 Cs and STP apply to digital services and platforms as well? Is the way positioning works for these services different from that of other services?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Do the 3 Cs and STP apply to digital services and platforms as well? Is the way

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Essentials Of Services Marketing

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