How can the pricing tripod approach to service pricing be useful in setting a good pricing point

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How can the pricing tripod approach to service pricing be useful in setting a good pricing point for a particular service?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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How can the pricing tripod approach to service pricing be useful in setting a good pricing point

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The pricing tripod approach primarily used in service pricing is based on three fundamental elements cost competition and value Each of these elements ...View the full answer

Essentials Of Services Marketing

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