Discuss the concept of a marketing information system and why it is important for marketing managers to

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Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 12:31 AM

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Discuss the concept of a marketing information system and why it is important for marketing managers to

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Basically a marketing information system is an organized way of continually gathering and analyzing ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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