How should service guarantees be designed? What are the benefits of service guarantees over and above a

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How should service guarantees be designed?

What are the benefits of service guarantees over and above a good complaint handling and service recovery system?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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How should service guarantees be designed? What are the benefits of service guarantees over and above a

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Service guarantees are promises made by a business to its customers that a certain level of service will be met If the promised service level is not a...View the full answer

Essentials Of Services Marketing

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