Look at the Stand p to Stigma video on YouTube (www.youtube.com/watch?v =pn8p2q6WcgU). Assume you are the marketing
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Look at the Stand p to Stigma video on YouTube (www.youtube.com/watch?v =pn8p2q6WcgU). Assume you are the marketing director at the Brattleboro. Retreat, and you want to affect individuals in the community who have loved ones with a mental health issue or may themselves suffer from some form of mental health problem or substance abuse. How would you move these individuals to the second level of the hierarchy? How would you evaluate the YouTube video? Was it effective? What is your rationale for your judgment? How would you move to the third level of the hierarchy? What is your objective now? The target market is different.
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Attention Evaluate the videos ability to grab the attention of the target audience Consider factors ...View the full answer
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