Question: Starbucks asks customers for new-product ideas at https:// ideas.starbucks.com. Go to this site and click on View Ideas. Next, click on Popular Ideas. Choose two

Starbucks asks customers for new-product ideas at https://

ideas.starbucks.com. Go to this site and click on “View Ideas.” Next, click on “Popular Ideas.” Choose two popular ideas and read the ideas and comments. How do you think Starbucks benefits from this site? What could be done to improve the site?

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