What is the role of churn management in an effective loyalty strategy, and what tools can be

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What is the role of churn management in an effective loyalty strategy, and what tools can be used to understand and reduce customer churn?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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What is the role of churn management in an effective loyalty strategy, and what tools can be

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Churn management plays a critical role in an effective loyalty strategy as it allows a business to identify and address the reasons why customers deci...View the full answer

Essentials Of Services Marketing

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