Why are both soft and hard measures of service quality needed?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Why are both soft and hard measures of service quality needed?

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In service businesses both soft and hard measures of service quality are needed to gain a holistic u...View the full answer

Essentials Of Services Marketing

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