Conduct a Google search for (a) MBA programs and (b) vacation (holiday) resorts. Examine two or three
Question:
Conduct a Google search for
(a) MBA programs and
(b) vacation (holiday) resorts. Examine two or three contextual ads triggered by your searches. What are they doing right, and what can be improved?
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Related Book For
Essentials Of Services Marketing
ISBN: 9781292089959
3rd Edition
Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew
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