What are the approaches firms can take to create new services?

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Essentials Of Services Marketing

ISBN: 9781292089959

3rd Edition

Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew

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Question Posted: Mar 18, 2024 03:07 AM

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What are the approaches firms can take to innovate, enhance, and create new services?
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What are the approaches firms can take to create new services?

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Essentials Of Services Marketing

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