Why does the customers role as a co-creator need to be designed into service processes?

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Why does the customer’s role as a co-creator need to be designed into service processes?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Why does the customers role as a co-creator need to be designed into service processes?

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The role of the customer as a cocreator in service processes needs to be designed because of the fol...View the full answer

Essentials Of Services Marketing

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