How should you handle the letter of transmittal for an unsolicited proposal?

a. Treat the letter as a routine message; businesspeople get proposals all the time, so they don’t expect anything more than a simple announcement that identifies you and your proposal.

b. Treat the letter as a positive message, highlighting the good news that you have to offer in the proposal.

c. Treat the letter as a persuasive message, persuading the reader that your report offers information of value.

d. Don’t waste the reader’s time with a letter of transmittal; get right to the point with the body of your proposal.