Message Strategies: Marketing and Sales Messages;

Media Skills: Social Networking [LO-4], Chapter 6 Curves is a fitness center franchise that caters to women who may not feel at home in traditional gyms. With its customer-focused and research-based approach, Curves has become a significant force in the fitness industry and one of the most successful franchise operations in history.21 Your task: Read the Overview and History sections at the Curves website. Imagine that you are adapting this material for the Info tab on the company’s Facebook page. Write a “Company Overview”

(95–100 words) and a “Mission” statement (45–50 words).