Prioritizing which selling points and benefits to write about is

a. a waste of time because people don’t read in sequential order.

b. important because doing so lets you start with low-priority issues and work your way up to high-priority issues.

c. important because it helps you focus your message on items and issues that the audience cares about the most.

d. important because it helps ensure that you remember to talk about every single feature and benefit, no matter how inconsequential.