Soccer is by far the most dominant sport across the Middle East. However, there are other sports

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Soccer is by far the most dominant sport across the Middle East. However, there are other sports that reflect the culture and the history of the region that could face extinction.

According to the American University of Beirut, Middle Eastern countries have not been able to globalize their native sports, unlike what Japan has done with Judo, for instance.

Your task: Research the traditional sports of the Middle East and briefly suggest how they might be slightly reformatted in a way that appeals to a broader global market. In your estimation, what is standing in the way of worldwide popularity? Create no more than two pages of information report material that could be of use to government sources of funding and support.

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Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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