Which of the following best characterizes podcasting’s use in contemporary business communication?

a. Even though podcasting’s popularity has taken off among the general public, few businesses bother with it.

b. As podcasting’s popularity has taken off among the general public, many businesses have begun producing podcasts.

c. Consultants and professional speakers can make good use of podcasting, but it doesn’t offer much value for the typical corporation.

d. Because of production costs, podcasting is only available to large companies.