The best approach to using emotional appeals is usually to a. Use them by themselves. b. Use
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The best approach to using emotional appeals is usually to a. Use them by themselves.
b. Use them in conjunction with logical appeals.
c. Use them only when the audience is particularly hostile.
d. Avoid them in all business messages.
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Related Book For 
Excellence In Business Communication
ISBN: 9780134319056
12th Edition
Authors: John Thill, Courtland Bovee
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