The body of a message that follows the AIDA model a. Captures the audiences attention b. Contains
Question:
The body of a message that follows the AIDA model
a. Captures the audience’s attention
b. Contains the buffer
c. Generates interest and heightens desire
d. Calls for action
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The correct choice is option b The article is the most effective means of capturing an ...View the full answer
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Related Book For 
Excellence In Business Communication
ISBN: 9780134319056
12th Edition
Authors: John Thill, Courtland Bovee
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