Which of the following would do the best job of holding an audience’s attention during a presentation on the growing importance of social networking in corporate communication? In this particular case, the audience members are all managers of the same company, but they represent a half-dozen countries and speak four different native languages (although they all have basic English skills).

a. “Social networks are now an important feature in the corporate communication landscape.”

b. “Successful managers around the world now view social networks as an essential tool in their communication efforts.”

c. “Millions of customers and employees are now hip to the latest wave to blow through corporate communication, the clumsily named but nevertheless vital social network.”

d. “I personally get dozens of interesting social networking updates every day, which is solid evidence of how important social networks have become.”