With another student, analyze the persuasive email message in Figure 11.5 by answering the following questions: a.
Question:
With another student, analyze the persuasive email message in Figure 11.5 by answering the following questions:
a. What techniques are used to capture the reader’s attention?
b. Does the writer use the direct or indirect organizational approach? Why?
c. Is the subject line effective? Why or why not?
d. How does the writer balance emotional and logical appeals?
e. What reader benefits are included?
f. How does the writer establish credibility?
g. What tools does the writer use to reinforce his position?
Figure 11.5:
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Related Book For
Excellence In Business Communication
ISBN: 9781292404806
13th Edition
Authors: John Thill, Courtland Bovee
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