Product innovations create new goods or services for customers, while __________ innovations create new ways of doing

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Product innovations create new goods or services for customers, while __________ innovations create new ways of doing things in the organization.

(a) content

(b) process

(c) quality

(d) task

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Exploring Management

ISBN: 9781119704188

7th Edition

Authors: John R. Schermerhorn, Daniel G. Bachrach

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