1. Categorise the range of resources and capabilities highlighted by the executives above in terms of Section 4.2 and Table 4.1.
2. To what extent and why might these resources and capabilities be the basis of sustained competitive advantage?

Table 4.1

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Resources: what we have (nouns), e.g. Capabilities: what we do well (verbs), e.g. Ways of achieving utilisation of plant, efficiency, productivity, flexibility, marketing Machines, buildings, raw materials, patents, databases, computer systems Physical Financial Ability to raise funds and manage cash flows, debtors, creditors, etc. Balance sheet, cash flow, suppliers of funds Human How people gain and use experience, skills, knowledge, build relationships, motivate others and innovate Managers, employees, partners, suppliers, customers