1. Draw up a value system and value chains for another business and organisation in terms of the activities conducted within each part (see Figure 4.5).
2. Would it make sense to integrate or outsource some of the various value chain activities in this value system in relation to the focal organisation?
3. What are the strategic implications of your analysis €“ what would you do?

Figure 4.5

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Supplier value chains Channel Customer value chains value chains Organisation's value chain