1. Identify the different forms of ownership that might be adopted by MUFC and how these might lead to different expectations.

2. Identify the main stakeholder groups involved in MUFC and using Figure 5.3 map their power and level of interest. How might the expectations of the various stakeholder groups differ and potentially come into conflict.

3. Refer to Section 6.3 and decide what you feel were the key cultural characteristics of Manchester United in terms of values, beliefs and taken-for-granted assumptions: (a) pre- 1990 and (b) today? What are the implications of these changes to current and future strategies?

4. Reflect on Table 5.3 and explain how the organisation’s ethical stance and corporate social responsibility stance has shifted.

5. How does the financial structure of MUFC compare with other elite football clubs in Europe? Which is likely to be the most successful model in (a) the short run and (b) the long run?

6. Do you feel that the various aspects of corporate governance are appropriate for a football club? What changes in governance would you like to see at elite football clubs?

7. How has Manchester United aligned itself to the external environmental factors in the football industry? Identify key opportunities and threats commenting on how well placed the club is to exploit the opportunities and deal with the threats.