1. What does SWOT analysis tell us about the competitive position of Pharmcare within the industry as...

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1. What does SWOT analysis tell us about the competitive position of Pharmcare within the industry as a whole?

2. How readily do you think executives of Pharmcare identify the strengths and weaknesses of competitors?

3. Identify the benefits and dangers (other than those identified in the text) of a SWOT analysis such as that in the illustration.

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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