1. What internationalisation drivers (Figure 9.2) do you think were most important for Blue Skies€™ decision to enter its specific markets?

2. How does Blue Skies€™ strategy fit into a broader international value system including suppliers, channels and customers (see also Figure 4.5)?

3. To what extent is JEE key to Blue Skies€™ international strategy and competitive advantage or rather a social entrepreneurship effort?

Figure 9.2

Figure 4.5

Transcribed Image Text:

Market drivers • similar customer needs • global customers • transferable marketing Government drivers Cost drivers • trade policies • technical standards • host government policies scale economies • country-specific differences • favourable logistics Intematlonal strategles Competitive drivers • interdependence between countries • competitors' global strategies Supplier Channel Customer value chains value chains value chains Organisatlon's value chaln