1. Which option would you choose? Why? 2. What would be the main risks attached to that...

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1. Which option would you choose? Why?
2. What would be the main risks attached to that option and how would you attempt to minimise these risks?
3. Create another option (strategy C) and explain the kind of break-even profile which would be needed to make it more attractive than either strategy A or strategy B.

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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