1. Why do you think that creating a common culture might be important for a company like...

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1. Why do you think that creating a common culture might be important for a company like AB InBev?

2. What mechanisms are used to reinforce such a common culture (see also Chapter 14).

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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