Question: 1. Why has Ryanair been successful thus far? 2. Is Ryanairs new strategy sustainable? 3. Would you recommend any further changes to Ryanairs approach in

1. Why has Ryanair been successful thus far?

2. Is Ryanair’s new strategy sustainable?

3. Would you recommend any further changes to Ryanair’s approach in changing environmental circumstances?

4. Evaluate the strategic leadership of Michael O’Leary.

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1 There is no doubt that Ryanair has been successful in terms of market share and of profitability notwithstanding the 20122013 blip which caused a rethink in its approach Its 2015 results and its hal... View full answer

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