1. Why has Ryanair been successful thus far? 2. Is Ryanairs new strategy sustainable? 3. Would you...
Question:
1. Why has Ryanair been successful thus far?
2. Is Ryanair’s new strategy sustainable?
3. Would you recommend any further changes to Ryanair’s approach in changing environmental circumstances?
4. Evaluate the strategic leadership of Michael O’Leary.
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1 There is no doubt that Ryanair has been successful in terms of market share and of profitability notwithstanding the 20122013 blip which caused a rethink in its approach Its 2015 results and its hal...View the full answer
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Related Book For 
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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