1. How does BoltBus use a combination of penetration pricing and everyday low pricing (EDLP) to achieve...

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1. How does BoltBus use a combination of penetration pricing and everyday low pricing (EDLP) to achieve its objectives?

2. BoltBus is well-known for its $1 ticket sales promotion. Though it has been successful thus far, could it ever backfire? If so, how?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:32 AM

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1. How does BoltBus use a combination of penetration pricing and everyday low pricing (EDLP) to achieve...

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Contemporary Marketing

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