Question: .5 With regard to section 2.4.1 and Figure 2.8, identify an industry (for example, the motor industry or clothing retailers) and, by comparing competitors, map

.5 With regard to section 2.4.1 and Figure 2.8, identify an industry (for example, the motor industry or clothing retailers) and, by comparing competitors, map out the main strategic groups in the industry according to key strategic dimensions. Try more than one set of key strategic dimensions to map the industry. Do the resulting maps identify any under-exploited opportunities in the industry?

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