Consider an industry facing fundamental technology change (e.g. the recorded music Industry and digital technology, computer software and open-source, newspapers and the internet, automobiles and alternative fuels, corporate IT services and cloud computing).

Develop two alternative scenarios for the future evolution of your chosen industry. In relation to one leading player in the industry, identify the problems posed by the new technology and develop a strategy for how the company might adapt to and exploit the changes you envisage.