Question: The chapter argues that Apples key capabilities are product design and product development that combine hardware technology, software engineering, aesthetics, ergonomics, and cognitive awareness to

The chapter argues that Apple’s key capabilities are product design and product development that combine hardware technology, software engineering, aesthetics, ergonomics, and cognitive awareness to create products with a superior user interface and unrivalled market appeal. How easy would it be for Samsung to replicate these capabilities of Apple?

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