Question: 2 . It can be argued that Apple s key capabilities are product design and product development, combining hardware technology, software engineering, aesthetics, ergonomics, and

2 .

It can be argued that Apple

s key capabilities are product design and product development, combining hardware technology, software engineering, aesthetics, ergonomics, and cognitive awareness to create products with a superior user interface and unrivaled market appeal. How easy would it be for Samsung to replicate these Apple capabilities?

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