Over the past few years, an increasing number of employees, stockholders, and customers have demanded to know more about their companies. As a result, more companies have been taking the time to analyze their operations and to prepare mission statements that focus on the purpose of the company.

The mission statement is becoming a critical planning tool for successful companies. To make effective decisions, employees must understand the purpose of their company.

Assignment

1. Divide into teams and write a mission statement for one of the following types of businesses:

a. Food service, restaurant

b. Banking

c. Airline

d. Auto repair

e. Cabinet manufacturing.

2. Discuss your mission statement with other teams. How did the other teams interpret the purpose of your company?

What is the mission statement saying about the company?

3. Write a one-page report on what you learned about developing mission statements.