As described in this chapter, customer relationship management is a very important aspect of value-based marketing. Pick
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As described in this chapter, customer relationship management is a very important aspect of value-based marketing. Pick any one of Canada’s major retailers, e.g. The Bay (http://www.hbc.com/), Loblaws (http://www.loblaws.ca/), or Shoppers Drug Mart (http://www.shoppersdrugmart.ca/), and explain how they go about building strong customer relationships with their customers.
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