For many consumers the difference between Dasani water made by Coca-Cola (http://www.dasani.com/) and Aquafina made by Pepsi (http://www.aquafina.com/) is hardly noticeable. However, both companies and their loyal customers would argue that there are many differences between these two brands of water. What is your view? Explain how customer perceptions and emotions may influence the way they value a company’s product.