As noted in your text, which of the following ranks as the top unethical behavior by employees

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As noted in your text, which of the following ranks as the top unethical behavior by employees as reported by chief marketing officers? 

(a) Misrepresenting company earnings. 

(b) Withholding information that could hurt the company's image. 

(c) Participating in misleading or deceptive sales tactics. 

(d) Conducting false or misleading advertising.

(e) Misrepresenting company sales figures. 

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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