Different companies emphasize different aspects of attitude in making decisions. Explore the Microsoft (www.microsoftstore.com) and Apple (store.apple.com)

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Different companies emphasize different aspects of attitude in making decisions. Explore the Microsoft (www.microsoftstore.com) and Apple (store.apple.com) stores online. Discuss the primary attitude components that they are targeting and how the two stores differ?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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