Brand equity is determined by four aspects of a brand. Which of the following is not one

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Brand equity is determined by four aspects of a brand. Which of the following is not one of the four aspects? 

a. Brand awareness

b. Perceived value 

c. Brand associations

d. Brand quality

e. Brand loyalty

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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