Describe why a company would use a pull strategy versus a push strategy in its marketing communications.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:40 AM

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Describe why a company would use a pull strategy versus a push strategy in its marketing communications.

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Pull strategies are generally aimed at consumers wherea...View the full answer

Marketing

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