Explain the concept of the buying centre. What factors may influence the behaviour of the buying centre?

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Explain the concept of the buying centre. What factors may influence the behaviour of the buying centre? What is the role of gatekeepers in buying centres and how do they influence the buying decision?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 09:56 AM

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Explain the concept of the buying centre. What factors may influence the behaviour of the buying centre?

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The buying centre is simply the group of individuals responsible for purchase decisions in B2B marke...View the full answer

Marketing

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