Firms often use _____ advertising to convince consumers to take action such as switching brands, trying a

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Firms often use _____ advertising to convince consumers to take action such as switching brands, trying a new product, or even continuing to buy the advertised product.

a. Pull

b. Push

c. Reminder

d. Persuasive

e. Informative

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 06:00 AM

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Firms often use _____ advertising to convince consumers to take action such as switching brands, trying a

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Marketing

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